Manager, Product Management – SignNow

SignNow is a top rated eSignature platform that’s been proven to cut document turnaround time by 90%. Optimized for world class user experience, especially on mobile devices, SignNow focuses on the mid to enterprise markets. Originally a freestanding startup, SignNow was acquired in 2013 by Barracuda Networks. In 2018 Barracuda Networks sold SignNow to PDFfiller.

I’ve been working for SignNow since the fall of 2012, through both acquisitions and a lot of growth and change! Throughout my time with SignNow I’ve helped to drive our product development with partnerships, alliances, and relationship building in mind. I work very closely with our sales channel to identify key customers for partnerships and collaborate with them to deliver new features and product experiences that elevate both their business and our own. It’s incredibly important to me that the products I work on deliver value and revenue not just to for my team and company, but for my end users as well. I also partner closely with our engineers and work hard to foster a fun, energetic, and highly productive team environment. I’m able to communicate effectively across the organization and translate easily between different types of thinking and communication styles. I have experience growing products from inception to maturity and growing the team and process along with it. I’m comfortable working with both emerging products and established brands, with large teams and small, and through it all maintain an end-user focused approach.



  • Created, maintained, and executed long-term vision for the entire SignNow portfolio (API, web, mobile, integrations)
  • Worked closely with internal and external stakeholders to identify new end user needs, assess approaches for meeting those needs, and drive innovation
  • Implemented wireframing for rapid prototyping to explore potential functionality with stakeholders and build consensus before starting major projects
  • Assessed market gaps, both within the SignNow application and within the eSignature market itself and drove plans to execute, innovate, and plug those gaps
  • Collaborated with sales team to identify strengths & weaknesses perceived by enterprise prospects to make strategic roadmap choices to maximize sales
  • Created launch plans for major releases and new features
  • Responsible for managing the entire SDLC, both process and practical execution
  • Managed all development projects for all products within the product family simultaneously coordinating multiple project streams for each platform


Leadership and Initiative

  • Responsible for co-managing the office and keeping the team happy, motivated, and fulfilled in their careers and their day to day work activities
  • Built relationships with customers and vendors to identify partnership opportunities
  • Built out the QA and Support teams from the ground up including managing and mentoring employees to grow their careers and team maturity
  • Created new ticket types, workflows, and custom fields in JIRA to organize and track work more efficiently and transparently and to provide more visibility into why backlog prioritization decisions were made for organizational buy-in
  • Devised and implemented process improvements to make the engineering team more agile, resulting in quicker turnaround of projects and higher quality releases



  • Implemented a QA process from scratch that ensured a more stable product and improved customer satisfaction rates across the product family
  • Reduced critical defects found in production and the need for hotfixes by 50% in the first 6 months of establishing the QA function
  • Responsible for making risk based release assessments and coordinating releases
  • Created test plans to strategize QA efforts and provided QA signoff on all releases
  • Drove the adoption of automated testing to improve test coverage and efficiency


Other “hats” worn:

  • QA Manager
  • Project Manager
  • Technical Support Manager
  • Operations Manager